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Solving problems through good design

A design and communication studio, based in New Delhi, India led by Seema Sethi, operates on the belief that design is a living entity, driven by the principles of shared ideas and responsibilities.

Founded three decades ago, the studio has been integral to the evolving global visual culture. Despite its broad influence, the studio remains committed to providing each client with old fashioned personalized service and meticulous attention to detail. Leveraging modern technology, the team manages every aspect of a project from concept to completion.

We are a team of creative professionals,
each with a unique specialization.

Seema Sethi, Partner & Creative Director

With 30 years of design experience, Seema leads the design studio. An alumna of Applied Arts from DSEU, she refined her skills at Oberoi’s in-house design studio and Satish Sud Graphics. She fights tooth and nail for perfection and deadlines!

Pallavi Sethi, Partner & Marketing Head

Specializing in brand strategy and marketing, Pallavi is an IESE alumna who delivers customized and unique client propositions. She operates across two time zones and can't function without her cup of coffee!

Keshav Mishra Designer

With two decades of experience and long-standing association to the studio, he skilfully leverages software and thrives in high-pressure situations. His meticulous oversight ensures that nothing leaves the studio without his approval, maintaining the highest standards of quality.

Sandeep Singh Illustrator and Designer

With a decade of experience, Sandeep consistently stays ahead of the curve, bringing fresh perspectives to every project. He has a passion for learning new skills through tutorials and enjoys exploring and creating innovative fonts.

Manoj Singh Rajput Technical Support

Our IT expert who connects us all, both internally and with our clients.

Rajesh Kumar Man Friday

Provides exceptional support to the entire team, always going above and beyond.

We are a team of creative professionals,
each with a unique specialization.

Seema Sethi,
Partner & Creative Director

With 30 years of design experience, Seema leads the design studio. An alumna of Applied Arts from DSEU, she refined her skills at Oberoi’s in-house design studio and Satish Sud Graphics. She fights tooth and nail for perfection and deadlines!

Pallavi Sethi,
Partner & Marketing Head

Specializing in brand strategy and marketing, Pallavi is an IESE alumna who delivers customized and unique client propositions. She operates across two time zones and can't function without her cup of coffee!

Keshav Mishra
Designer

With two decades of experience and long-standing association to the studio, he skilfully leverages software and thrives in high-pressure situations. His meticulous oversight ensures that nothing leaves the studio without his approval, maintaining the highest standards of quality.

Sandeep Singh
Illustrator and Designer

With a decade of experience, Sandeep consistently stays ahead of the curve, bringing fresh perspectives to every project. He has a passion for learning new skills through tutorials and enjoys exploring and creating innovative fonts.

Manoj Singh Rajput
Technical Support

Our IT expert who connects us all, both internally and with our clients.

Rajesh Kumar
Man Friday

Provides exceptional support to the entire team, always going above and beyond.

Our Happy Clients

Creative Collaborations